Service Overview

SALES REPRESENTATION (ON-TRADE FOCUS) 

  • Shared Sales Team: A professional, multi-brand sales force representing a curated portfolio of non-competing brands. 
  • London Coverage: Targeting high-opportunity boroughs with a strong independent culture. 
  • Venue Types: Independent pubs, bars, restaurants, taprooms, and cultural venues. 

WHOLESALER ACCOUNT MANAGEMENT 

  • Wholesaler Relationships: We manage and grow relationships with key London-based wholesalers and regional distributors. 
  • Product Listings: We secure and maintain listings for your beers in relevant wholesale catalogues. 
  • Cost Price Negotiation: We negotiate competitive pricing structures that protect your margins. 
  • Incentive Programs: We design volume-based incentives and promotional support to drive pull-through. 

ACCOUNT MANAGEMENT & TRADE EXECUTION 

  • Buyer Engagement: Building strong relationships with pub groups, bar managers, and venue owners. 
  • Tailored Sales Strategy: Custom go-to-market plans for each brand. 
  • Performance Reporting: Transparent reporting on sales activity, buyer feedback, and market trends. 

TRADE MARKETING & BRAND SUPPORT 

  • POS & Activation: Coordinated point-of-sale materials, tap takeovers, and seasonal campaigns. 
  • Staff Training: Educating bar staff and managers on your brands story and product range. 
  • Sampling & Events: Organising tastings, launch events, and participation in local drinks festivals. 

FORECASTING & DEMAND PLANNING

  • Sales Forecasting: We use historical data, market trends, and venue feedback to forecast demand for each brands products. 
  • Demand Planning: We help breweries align production with expected sales volumes to reduce waste and avoid stockouts. 
  • Inventory Coordination: Working with brands and wholesalers to ensure optimal stock levels across the supply chain. 

FINANCIAL FORECASTING & BUDGET TRACKING

  • Revenue Projections: We provide breweries with revenue forecasts based on sales activity and market penetration. 
  • Budget Tracking: Real-time tracking of marketing spend, incentives, and sales costs to ensure profitability. 
  • ROI Analysis: Regular reviews of sales performance vs. investment to guide strategic decisions. 

COST-EFFICIENT MODEL

  • Shared Costs: Brands split the cost of the sales team, making it affordable and scalable. 
  • Flexible Packages: Tiered service levels based on brands size, ambition, and budget. 
  • No Equity, Full Control: Brands retain full brand independence and creative control. 

FUTURE EXPANSION PLANS

  • Geographic Growth: Expand to other UK cities—Manchester, Bristol, Leeds, Edinburgh. 
  • Off-Trade Integration: Introduce off-trade sales support in Phase 2. 
  • Export & Distribution: Long-term support for brands entering international markets. 

WHY IT WORKS

  • Local Focus, Strategic Execution: Starting in London allows us to build deep relationships and prove the model before scaling. 
  • Founder-Led Expertise: With experience at AB InBev and Ceuta, I understand both the challenges and the systems needed to succeed. 
  • Collective Strength: SYNDICATED gives small brands the power of a united front—without compromising their craft.